Our Strategy & solutions
YPO-WPO is the largest CEO network in the world with over 21,000 members in 127 countries. Michael Smith, CEO of Linx, has been a member since 1993. In early 2010, Michael and a few other YPOers founded the Social Enterprise Network (SEN). This program introduced the new idea of doing good while doing well and a triple bottom line for companies within the group.
Strategy
Linx developed the strategy to position the Social Enterprise Network as an invaluable enhancement of the YPO-WPO experience helping members, spouses and partners explore their social consciousness through education, idea exchange and networking. We segmented SEN into clearly focused groups: Helping Disadvantaged Kids Network, Thriving Communities Network, Global Diplomacy and Public Policy Network, Peace Action Network and Sustainable Business Network. All groups share a common desire to shape and improve our world under the SEN.
Solutions
Linx created a series of profound messages to attract the attention and emotions of YPO members. Each message focused on a specific engagement point that supported the program delivery from a group and the core positioning of the brand – Learn. Lead. Build a Better World.SEN is where social awakening turns into learning, learning turns into leadership, and leadership turns into building a better world. Social engagement within YPO-WPO enables members to bring their time, talent and treasures together to create amazing and impactful results.
results
Since the creative campaign introduction, the Social Enterprise Network has tripled its membership!
