Our Strategy & solutions
Linx worked with ADP’s brand management team to create a campaign for print and online materials, specifically for ADP’s Accountant Channel and Accountant Portal, to drive traffic and increase engagement with accountants.
Strategy
Linx worked with ADP’s brand management team to create a campaign for print and online focusing on the key lifestyle opportunities accountants can achieve with ADP’s client referral and acquisition programs.
Solutions
As the brand steward for ADP’s Accountant Channel, Linx grew the ADP Accountant Portal into a true destination with critical content and calls to action for accountants. We rebranded ADP’s online Accountant Portal and helped design the web interfaces for major banking institutions like Chase and US Bank to offer ADP products and services to their business customers, tying back into this portal.
Complete Outreach Program
To bridge the campaigns, we added institutional lifestyle messaging via advertising, e-mail blasts and direct response marketing which identified ADP as a true business partner to help accountants achieve their revenue and lifestyle objectives.
results
The result was a growth of 12% in account base during the program. In addition, we achieved double digit growth in event attendance for seminars and webinars.
