Marketing vs. Sales: New Insight on an Old Debate
The world’s most prominent CEOs have long studied the marketing vs. sales debate, as demonstrated by the 1976 publication of Robert Bartels’ The History of Marketing Thought, which marked a legendary turning-point in the marketing industry.
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Marketing vs. Advertising: Crowning the Champion
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold (more…)
Four Ways to Promote an Amazing Customer Experience
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these (more…)
Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook, (more…)
The Bottom Line with Responsive Design
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could build a (more…)
