Why Companies Are Investing More In Becoming Partners Than Vendors
I love this article. This is why Linx took on Marketo to track the trust building process! Using content to build awareness and trust is the key to all marketing today; B2B and B2C alike. This simple story shows the truth behind the theory!
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6 PowerPoint Add-Ins for More Engaging Presentations
This article say more about what is wrong with Microsoft than what is cool about these add-ins. Why in the world would it take a third party to enhance a 20 year old product that needs some cool new tools? Shame on Microsoft… with new entrants like Prezi you would think...
How Kraft Used Psychology to Make Its Mac and Cheese Go Viral
So how do you turn societal trend into a marketing opportunity? Get rid of all the bad stuff in your product and don’t tell anyone they have been eating crap for the past 35 years! Kraft under pressure from the market, finally took out the food coloring and other...
4 Digital Marketing Trends You Can't Afford to Ignore
Where does editorial begin and advertising end… not sure that can be answered today. These 4 trends clarify that digital strategy today encompass the need to be both at the same time. Content develop has become the mainstay of marketing on almost every front. That is...
Where Have All the Creatives Gone?
From Ad boot camp to tech camp? That is what we’re seeing with the talent in our business. Hey why not, we get exposed to thousands of businesses and business models. Learn from each experience and have so much to offer as the world of technology continues to permeate...