ANA's K2 Report: Evidence of 'Pervasive' Agency Rebate Collection
This article likens the industry to a group of thugs ready to shake down anyone they can… shame on the big guys… who are taking more than they state and not giving the value back to their clients. Hopefully, the upcoming millennials have more integrity to bring to...
8 Intriguing Digital Marketing Stats From This Week
Here are some intriguing and cool data about our digital world. Looking at the use of Beacon technology to drive up response rates… dramatically. To Ad Blocking adoption and Instagram versus Twitter!
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Publisher Reach on Facebook Is Down 42%
This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
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1 Deadly, False Assumption About LinkedIn Social Selling
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged...
What Does Personalization Mean to You?
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
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