As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption
Only Apple can go from total failure to new product rollout with applause… this story defines the details of their new inApp Ad platform. Let’s hope is becomes the same story as the Apple Newton to iPhone story!
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Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen
The bottom line of this story is that the most people don’t want to be sold with advertising… they want to be entertained and informed. Regardless of the vehicle. It continues to get harder and harder to move from breaking through the clutter, to driving the content and...
Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth
Linx has always helped our clients create new products and services to build greater PODs and to innovate stale lines. It appears that our age old model is now a new business model for agencies as the build out divisions to exploit their creative prowess.
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Why It's Time to Kill Advertising as We Know It and Start Building 'Storyworlds'
Storytelling has always been the role of advertising, however as brands now have their own personas it has become the primary role of marketers. Today we can tell stories on screens of all sizes and we can now add Augmented and Virtual Reality to our mix of storytelling. This...
