M-Force 2016: A Vision of the Brand
At their first M-Force event in New York, Michael Smith was introduced as Chief Marketing Officer of Miratech.
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VJT Gets Involved with Tour de France
Linx created a promotional strategy for Bohemia based VJ Technologies recent mechanical doping testing product.
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Business Development 101: An Intro to Strategic Growth
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their (more…)
The Myth of the Influencer in Viral Content Marketing
Viral marketing is booming today and marketers are investing more time, money and resources in it than ever before. At the top of many marketers’ viral (more…)
Marketing vs. Advertising: Crowning the Champion
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Four Ways to Promote an Amazing Customer Experience
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How the Four Basic Human Emotions Influence Marketing
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The Psychology of Color and Emotion in Marketing
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Digital Factoid: It's Scary Out There
An estimated 60% of all Internet traffic is bot-driven, and 31% of that activity is being done with malicious intent, reports Incapsula Inc., which monitors website traffic.
Half of the bot traffic is benign, representing search engine crawlers, for example.
And the good news is that Google last year apparently made inroads into curbing automatic link spamming, which declined by 75% in 2013, thanks to some curbs they put in place to prevent spammers from turning an unsuspecting website into a “link farm” that could result in a search-engine blacklisting.
However, the bad news is that there’s no slowdown of the malicious bots doing what they do:
• Data scraping (stealing and duplicating content)
• Stealing email addresses for spam purposes
• Reverse engineer pricing and business models
• Stealing data such as credit card info (e.g., Target; Neiman-Marcus; Michael’s)
• Hijacking websites and servers
• Posting malware/phishing links that can harm visitors’ computers
• Posting irrelevant content that annoys legitimate visitors
• Defacing websites or delete content
Top-tier hackers that implement Layer 7 DDos attacks can result in service degradation and website downtime.
Incapsula observed 1.45 billion global site visits over a 90-day period. The data was collected from 20,000 sites in Incapsula’s network.
It’s a tough world out there, and getting tougher.
How Big Is Google?
Google accounted for $17 billion (39.9%) of net U.S. digital advertising dollars in 2013, and is expected to grow its market share to 40.8% in 2014, according to eMarketer.
Facebook last year was a distant second at 7.4% at $3.17 billion and is projected to grow to 8.2% of the pie this year.
The rest of the pack is expected to stay fairly stagnant, as you can see from the chart.
