ANA's K2 Report: Evidence of 'Pervasive' Agency Rebate Collection
This article likens the industry to a group of thugs ready to shake down anyone they can… shame on the big guys… who are taking more than they state and not giving the value back to their clients. Hopefully, the upcoming millennials have more integrity to bring to their leaders!
(more…)
8 Intriguing Digital Marketing Stats From This Week
Here are some intriguing and cool data about our digital world. Looking at the use of Beacon technology to drive up response rates… dramatically. To Ad Blocking adoption and Instagram versus Twitter!
(more…)
Publisher Reach on Facebook Is Down 42%
This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
(more…)
1 Deadly, False Assumption About LinkedIn Social Selling
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
(more…)
What Does Personalization Mean to You?
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
(more…)
Innovative Companies Adopt These 4 Tactics
One of the things Linx does best is help companies create more value… we call it a consumer centered business model. These tactics are simply part of the bigger picture of what make a company’s strategy more effective.
(more…)
5 Keys to Making Buyers Care About Your Content
Be relevant and you will be cared about… it really is that simple. Here at Linx we are helping clients be pinpointed to specific needs with the use of Marketo!
(more…)
Why This Revolutionary Approach By a CEO Is the Future Of Management
Be Scared! If this is where management is going… companies like Google and Zappos have it all wrong. What ever happened to empowering employees and letting them manage themselves to create value for an organization.
(more…)
This Is the Most Important Social Media Platform, According to Generation Z
Get ready for Generation Z to bypass Millennials as the focus of new marketing technologies. Time spent on messaging platforms, surpassed social platforms recently. This trend creates the next profound trend for marketers to be able to target today’s youth.
(more…)
Facebook's Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends
Staying on top of trends just got easier. The question becomes how do we bring these trends into our own marketing models and programs.
(more…)
