Marketing vs. Sales: New Insight on an Old Debate
The world’s most prominent CEOs have long studied the marketing vs. sales debate, as demonstrated by the 1976 publication of Robert Bartels’ The History of Marketing Thought, which marked a legendary turning-point in the marketing industry.
(more…)
Marketing vs. Advertising: Crowning the Champion
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold (more…)
Four Ways to Promote an Amazing Customer Experience
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these (more…)
Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook, (more…)
The Bottom Line with Responsive Design
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could build a (more…)
5 Compelling Reasons to Build a Content Marketing Strategy
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always, business (more…)
Traditional Marketing is Not Dying (It’s Evolving)
You’ve heard it before: print, TV, retail – they’re dying industries (or already dead). Digital is taking over the world and marketing will never be (more…)
4 Predictions for the Future of Digital Marketing
No industry evolves faster than digital marketing. Keeping pace with the ever-changing state of the digital marketing industry requires insight, (more…)
Viral Content Marketing and the Human Desire to Share
In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck? (more…)
How the Four Basic Human Emotions Influence Marketing
The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement, terror, (more…)
