Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says
China leads the world in a few things… digital ad spending is on top of that list. While the communists continue to control the content, it seems that the public can’t stop accessing it. This is very interesting, especially after a new law went into effect that prohibits, NON CHINESE companies from posting information on the internet… which is said to be a non-enforced law.
(more…)
FBI Warns Consumers Cars Can Be Hacked. Suddenly Security Is a Great 'Marketing Strategy'
Volvo has done if for years, and now the auto industry is finally catching up. As safety becomes the new pitch for cars and beyond… where will the safety of our identity, home access, information, etc. be in the world of marketing in the next few years. I predict on the top of the list!
(more…)
Why Google AMP Is So Much Faster in Three Dramatic Charts
Speed and user experience continue to be affected by the layers of technology placed over our core programs to feed, measure and adjust ad placements and content in real-time. This is a great example of how to speed plays out in multiple technologies.
(more…)
NBCUniversal Will Start Selling TV Advertising Programmatically This Fall
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
(more…)
Tech-Savvy Brands Share 4 Vital Tips for Going All in on Wearables
This is an interesting story, however myopic on the core issues of health. Watch out for newly integrated wearable to tie directly back to health and wellness care in the future!
(more…)
Instagram Has Over 200,000 Advertisers Just 5 Months After Opening the Spigot
Linx has learned that people simply hate to read… and the old adage that a picture is worth a thousand words, plays right into the hands of Instagram. With the power of Facebook behind the new opportunity, this will become a powerful new tool in the marketer’s arsenal, especially lifestyle and technical brands.
(more…)
Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not
It is hard to believe that the complexities of the internet will continue to get more intense. Using data for decision making is not new, but now with too much information coming though the typical marketing pipe, it requires new tools to manage for success. This is the reason Linx has chosen Marketo to track each and every behavioral action by our clients customers. Making it possible to easily identify ROI and improve marketing success!
(more…)
Facebook and Twitter: Users Process Mobile Content Faster
Our brains are changing. As we multi-screen through life, we are now increasing our cognition of messages as much as we increase our content consumption. This evolutionary change is happening even faster now that we use mobile devices daily!
(more…)
The Science of Social Media Success
Who needs Researchers? Why not test in real time? This has been our philosophy for the past few years as we are able to get quantitative and qualitative information from our social networks and testing!
(more…)
10 Expert Marketing Predictions for 2016
OK… so were a bit into 2016, but predictions are always great to see! These are good reinforcements of the trending issues we have been focused on for the past year. More Video, More Content and More Relevancy will drive the future!
(more…)
