Here's What Different Mobile Ad Formats Do to Your Brain
At Linx, we feel that a targeted approach is the best way to reach your goal demographic, not only efficiently, but effectively. Is it possible your ad is driving your customers away, or are you just overwhelming their brain? Take a look at how mobile consumers responded to different industry verticals in different formats in the areas of eye control, heart rate, electrodermal activity and attitudinal response. The findings might surprise you.
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Why Only the 'Right' Customers Are Right
Wouldn’t it be great if all decisions were this easy? Linx is helping our customers find their best customer using predictive models to show intent and future purchases… Now it is easy to keep your best customers happy!
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Campbell Cleans Up Its Act With Wellness-Focused Soup Line
Campbell’s is late to the game as almost every other food manufacture has cleaned up their products with less salt and additives along with all natural ingredients. They are playing catch-up. Here is where market demand really is working!
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IBM launches Watson powered ad effort: Can cognitive revamp advertising?
Buy Buy Buy… my dear Watson! Linx has been working with IBM Watson with some of our clients and this week IBM is rolling out a test program for advertisers that connect dynamic data (weather.com) and other behavioral attributes, to more accurately target and message prospects. While IBM is touting engagement over CPM and CPC, we’ll all be on the lookout for the real results.
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Will You Live to 100? Marketers Are Betting on It
Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!
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Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen
Just outstanding… Adobe pokes fun at sports, celebrity, lawyers and the tradition of a contract closing, all while delivering their innovative disruption with perfect clarity!
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments and add real value to the experience!
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What Google Learned From the Digital Diaries of 1,000 Mobile Users
Great story that dissects mobile behavior across gender, age and usage. Just proves that carrying a super computer in your pocket does change the world!
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The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?
This is the call every executive has nightmares about. Because Samsung is such a strong and until now flawless brand, I would say they will recover, just like Coke (new Coke) and Tylenol and Audi.
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Personalized Video Holds Enormous Potential for Brands
As Linx integrates Marketo and Video to provide incredible 1:1 experience for our client’s customer, we are seeing the same results as provided in this forward thinking article.
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