Summer of Love Press Release Featured on PR Web
We are pleased to announce that our press release discussing our celebration of the 50th anniversary of the Summer of Love and our own rebranding at Linx has been featured on PR Web.
It’s been 50 years since the original Summer of Love, and to celebrate we are asking people to let us know what they believe America will look like in 50 years. We are looking to have 1 million people respond to our survey and join us in Thinking Ahead to 2067!
If you haven’t already, you can take our survey by visiting www.linx.com/thinkaheadsurvey. Please share this link with you family, friends and colleagues and don’t miss out on this opportunity to be a part of history.
The full press release can be viewed here.
To read the full story behind the survey you can visit our CEO’s blog and read his post here.
Linx Helps Client Celebrate 30 Years of Innovation and Thought Leadership
Linx was excited and honored to help our client, VJ Group, a global leader in x-ray inspection solutions, celebrate 30 years of innovation and thought leadership by planning, producing, managing and promoting “The Future of NDT Symposium” that took place near their headquarters in New York, USA, October 12th – 14th.
The symposium provided the opportunity for the company’s leaders, employees, partners, and customers to come together to look at how technology will impact the NDT industry and the world in the next 30 years and beyond.
Linx worked with VJ Group to create a theme around the event that captured the thought leadership and forward-thinking essence of the brand, complete with imagery and messaging around their newest cutting edge technologies. Planning and managing everything from the email invites to the registration process, and the day-of production to the PR, we were able to witness the event transform from an idea into a milestone for the company and its partners and friends.
Over the length of the 3-Day event – including a networking social, technical presentations from worldwide industry leaders, facility tours, a celebration dinner, and even entertainment and NYC activities – we heard stories from the past 30 years about how VJ Group was started, the heritage of the brand and the vision for the future. It is this emotion that sparks our interest and fuels our passion as we work with our clients to help them communicate their brand’s story to their clients and the world. And, as our clients share with us their visions of the future, we Think Ahead to help them make that vision a reality.
After the event, we developed and presented an analysis document that allowed us to understand the areas of improvement for the next event and we sent a post-event survey to all the attendees to gauge their feedback and ratings. Overall, the event was a huge success!
What happens when you pull your brand out of branded content?
WHAT HAPPENS WHEN YOU PULL YOUR BRAND OUT OF BRANDED CONTENT?
SEPTEMBER 11, 2017ADVERTISING, BUSINESS, MARKETING, MEDIA, SOCIAL MEDIA, STRATEGY, UNCATEGORIZEDNO COMMENTS
If you pulled your brand out of your branded content what quality of content are you left with? A strong narrative with a solid story to tell, or a weak sales pitch that isn’t going to catch any potential customer’s attention?
As you ponder this question, take a look at some of your favorite ads and see what happens. For example, if you were to pull a brand name like Delta, Nike or Apple out of one of their latest ads, their content (should) still carry a strong narrative and tell a captivating story. Inserting their brand name into that content should then serve to strengthen that narrative, rather than take away from it. Branded content is increasingly more important because young audiences no longer want to be sold to; they want genuine ads and a reason to connect with your brand. This requires marketers to re-evaluate their approach when writing content.
Brands must learn how to resonate with their audiences in a new way, whether utilizing new video approaches (like the six-second video), social media, retargeting ads or emails – audiences need to make an emotional connection with brands before committing to them.
Your content matters, the intention behind your content matters, as does the story you tell and the voice you use. Being a storyteller requires marketers and brands to think ahead, looking to what consumers are looking for both now and what they will want. It requires your story to constantly stay ahead of the curve, learning how to utilize new technologies and leverage them with their marketing attempts. In this instance, when pulling you brand from your content is necessary to accurately sell a narrative you have to know how to tell the story through the written and visual content. Content is still king, but in today’s world it doesn’t always look the same.
The quality of your content measures the level of your success, which means you need to make sure your content can stand on it’s own two legs. We understand the power of good content and how impactful it is for converting customers.
Linx revamps newest client Creme Allure’s branding
Linx’s newest client, Crème Allure, a Gourmet Ice Cream and Ice Cream Gifts retailer, came to us in need of new marketing strategy that would help them accomplish their goals of growing their online business. When they came to us, their website and outreach materials did not accurately represent their brand and unique product offerings.
We started with the company’s branding and positioning to help them elevate their brand look and feel and elevate their brand positioning. With some upgrades to the logo and brand color scheme, we were able to take Crème Allure to the next level.
Next, we created what we call a “mood board” to help us outline the look, feel and inspiration that captures the essence of Crème Allure’s brand. This document then becomes the foundation for all artwork and creative production that we develop.
The next undertaking was the website. As part of the marketing plan Linx created for them, we completely renovated their website to emulate their friendly, bold, fun, and quirky brand persona. But it was more than just a design issue. After analyzing the current user behavior data and online store paths, we discovered that there weremajor flaws in the structure of the UX/UI (user experience/user interface). Like many of our strategies for e-commerce companies, we had to bring the customer to the center of our efforts to create a user-friendly online shopping experience. Part of this strategy included an interactive custom product builder that allows customers to build their own dessert platters and baskets on the website!
While the website is currently in development, we are now preparing our strategies for outreach programs to promote the new website and drive traffic and online sales. A big part of this approach will be social media advertising and promotional tie-ins that the company had not been executing before.
As we help grow the business our goals will lead to enabling Crème Allure to create new distribution channels, better engage with customers tobuild brand loyalty, gain new customers, and ultimately expand their business nationwide.
Amazon Moves Further Onto Netflix's Turf With Low-Priced Streaming
Amazon, which has a long history of pricing lower than competitors in many markets, is going toe to toe with Netflix. Their plan to have a worldwide standalone video service, priced at a cheaper rate, could be a problem for Netflix.
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Five Things CMOs Want in 2017
At the end of every year, Linx devises a plan to see what we should implement for the upcoming year. Before your plan is finished for 2017, you might want to consider some of these ideas and strategies for your company.
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Facebook Will Fact-Check Its News Feed and Shame Fake Posts With 'Disputed' Tag
Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
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Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.
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Time to Put Away These Common Big Data Misconceptions
Every marketer loves data, but action is needed to make it more useful and effective. If you just collect the data and don’t adapt your current campaigns and apply it to your future campaigns, it is a useless tool. Look out for Linx in 2017 as we introduce some new predictive marketing tools!
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Infographic: How Programmatic Is Getting a Major Boost This Holiday Season
We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than ever!
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