How Typecasting Millennials Is Hurting Ad Buyers
Does the future use segmentation by marketers? Maybe not! As it becomes increasingly easier for marketers to use programmatic buying and content customization for each user, the old days of “one to many” is definitely dying, but will it be it be dead?
Linx is now leveraging retargeting solutions and Marketo to automate content for web pages and advertising so the user enjoys a personal and relative experience improving conversion to action!
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Infographic: 6 Types of Shoppers and the Brands They'll Pay More For
OK… let’s be a consumer for today! Linx spends time creating Customer Personas for each of our clients to assure we are targeting and communicating in the most effective manner.
Take a look at this infographic. Are you one or more than one of these consumer depending on the product?
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Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'
Programmatic buying takes a fast new turn. With user data creating infinite targeting options, Google has done it again! Now in-app advertising is fully automated… what is next? Linx continues to streamline our buying options with a focus on programmatic buying with our partner Direct Agents.
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8 Ways You Should Be Using LinkedIn (but Probably Aren't)
On top of the personal uses of LinkedIn… it has evolved into one of the best on-line advertising vehicles as they company continues to evolve its targeting and placement options. Linx has been using LinkedIn in conjunction with our Marketo Platform to produce outstanding results for our clients!
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Why Tactical is the New Strategic
We love this… while the play on words in the headline is catchy, the article proves our whole existence. “Strategy First”!!! That includes the strategy to start small, look fast and deep at the customer and to live your buyer’s journey to identify opportunities for disruption and innovation.
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LeadLinx
LeadLinx a service line offered by Linx offers some of the best strategic and executional Marketo work around. Whether your organization is just starting out or has a team of experts on board, our Marketo Managed Services offering is ideal for maximizing your investment in your CRM, Marketing Program and Sales Team.
Below are just a few of the Marketo Managed Services we offer.
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Introducing Linx's NEW In-House Video Production Department
There are hundreds of ways to communicate your company’s message, but none are more powerful and engaging than the use of video. A well-made video elicits emotion and nostalgia, and can explain complex concepts in simple ways. Contact Linx to discover how video can unlock your brand’s true potential.
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Business Development 101: An Intro to Strategic Growth
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their (more…)
8 Simple Steps to Bring Your Business to Market
The road to transform your business and achieve your sales goals begins with a marketing plan. Failing to plan is planning to fail – but with the right (more…)
Point Your Business Strategy in the Right Direction
Every strategy has two elements: formulation and execution. For all intents and purposes, the two go hand in hand. Formulation is useless without execution (more…)
