Business

Marketing in 2024: A Year of Rapid Evolution

The year 2024 has witnessed a seismic shift in the marketing landscape, driven by technological advancements, changing consumer behaviors, and evolving economic conditions. Here’s a breakdown of some of the key trends that have shaped the industry:

The Rise of AI-Powered Marketing

• Personalized Experiences: AI-driven algorithms are now capable of delivering highly personalized content and recommendations to individual customers, enhancing engagement and conversion rates.
• Predictive Analytics: AI tools can analyze vast amounts of data to predict customer behavior and optimize marketing campaigns for maximum impact.
• Automated Content Creation: AI can generate content, such as product descriptions, social media posts, and even video scripts, freeing up marketers to focus on more strategic tasks.
  

The Importance of Ethical and Sustainable Marketing

• Consumer Demands: Consumers are increasingly demanding brands that align with their values and prioritize ethical and sustainable practices.
• Transparency: Brands must be transparent about their supply chains, environmental impact, and social responsibility initiatives.
• Purpose-Driven Marketing: Effective marketing now involves telling a compelling story that connects a brand’s purpose to its products or services.
  

The Shift Towards Privacy-Focused Marketing

• Data Privacy Regulations: New regulations like GDPR and CCPA have forced marketers to be more mindful of data privacy and obtain explicit consent from consumers.
• First-Party Data: Brands are increasingly relying on first-party data collected directly from their customers to build more accurate and targeted campaigns.
• Cookieless Future: The transition to a cookieless future is forcing marketers to explore alternative tracking methods, such as contextual targeting and privacy-preserving technologies.
  

The Growing Influence of Social Media

• Short-Form Video: Platforms like TikTok and Instagram Reels have become dominant forces in social media, requiring brands to adapt their content strategies to cater to short attention spans.
• Live Streaming: Live streaming platforms like Twitch and Instagram Live offer opportunities for real-time engagement and building community.
• Influencer Marketing: Influencer marketing remains a powerful tool, but brands must be selective in their partnerships and ensure authenticity.
  

The Importance of Customer Experience

• Omnichannel Experience: Providing a seamless customer experience across all channels, from online to offline, is essential for building brand loyalty.
• Customer-Centricity: Brands must put the customer at the heart of everything they do, from product development to customer service.
• Feedback Loops: Actively seeking and responding to customer feedback is crucial for continuous improvement.
  

As we move forward, marketers must stay ahead of these trends and embrace the opportunities that they present. By leveraging AI, prioritizing ethics and sustainability, and focusing on customer experience, brands can thrive in the rapidly evolving marketing landscape.

Why Local SEO is Critical for Your Home Service Business

Imagine this: a homeowner in your area is frantically searching for a plumber after a pipe bursts. They whip out their phone, search “plumber near me,” and boom—your competitor shows up first. You, however, don’t even make it to the list. Sounds frustrating, right? That’s exactly why Local SEO is necessary for your home service business. Let’s dive into how it works—and how it can get you seen by the right people, at the right time.

What Exactly Is Local SEO?

Local SEO is your way of saying, “Hey Google, show my business to people around here who need what I offer!” It’s all about ensuring your business appears in those super-specific local searches—whether it’s someone looking for “electricians in New York City” or “landscaping near me.”

For home service businesses like yours, Local SEO helps get your name in front of customers ready to book, not just browse. It’s the difference between being invisible and being the first call someone makes when they need a hand.

How Local SEO Works (And Why You Should Care)

So, how does Local SEO actually help your business stand out? Here’s the play-by-play:

• Google My Business (GMB) Profile: Your Google My Business profile is like your business’s digital storefront. When someone searches for your services, GMB makes sure they find you. If it’s optimized (and we’ll make sure it is), you can show up in the “map pack” results, which means more clicks, calls, and visits.
• NAP Consistency: Not the kind of nap you take after lunch—NAP stands for Name, Address, and Phone number. You want this info to be the same across all platforms. If your phone number is different on your Facebook page than it is on Google, that’s bad news for your rankings.
• Online Reviews: People trust reviews. It’s just how it is. The more 5-star reviews you get, the higher you’ll rank, and the more trust you’ll build with future clients. Don’t be shy—ask happy customers to leave a review!

Why Local SEO Is a Game Changer for Home Service Businesses

Let’s get real—if you’re a home service provider, your customers are coming from your local area. They’re not looking for a handyman in the next state over; they want someone nearby. Here’s why Local SEO is essential for home services:

1. Capture Local Customers: Homeowners searching for HVAC repairs or plumbing services want fast, local results. Local SEO helps you show up when they’re looking, and that means more business for you.
2. Outshine Competitors: If you’re not investing in Local SEO, you’re leaving money on the table. The businesses that are focusing on local rankings are grabbing your potential customers. Time to change that!
3. Drive Traffic, Calls, and Bookings: When people see you in local search results, they’re more likely to visit your website, give you a call, or book an appointment. Local SEO puts you front and center for those ready-to-buy customers.
4. Build Trust with Reviews: You know that feeling when you’re checking out restaurants and you see one with a ton of glowing reviews? That’s exactly how your customers will feel when they see your highly-rated business at the top of the list. Reviews = trust, and trust = business.

Simple Tips to Boost Your Local SEO

Ready to start showing up where it counts? Here are a few quick ways to get your Local SEO in shape:

• Claim and Optimize Your Google My Business Profile: This one’s easy. Claim your GMB profile, fill it out completely, and keep it updated with photos, services, and correct contact info. Don’t forget to post updates—it helps your rankings!
• Sprinkle in Local Keywords: Make sure your website and blog content includes keywords that reference your service area. Instead of just saying, “We’re experts in tree removal,” try “We offer tree removal services in New York City.”
• Get Those Reviews Rolling: Ask your satisfied customers to leave reviews. More reviews = better local rankings = more customers.
• Make Sure Your NAP Is Consistent: Everywhere your business info is listed online, it should match exactly. No different phone numbers or addresses on different platforms!

Ready to Be Found Locally? Let’s Chat!

You don’t have to be a marketing pro to win at Local SEO—that’s what we’re here for! At Linx, we specialize in boosting home service businesses with a tailored Local SEO strategy that’ll get you on the map (literally). Whether you need help with Google My Business, local keyword strategies, or getting more reviews, we’ve got you covered.

Let’s connect today, and we’ll make sure your customers find you first!

In Simple Terms, What Is Predictive Marketing?

This question is best answered by example and by thinking about how things have started to change in the marketing world. Nowadays, businesses can measure and record many aspects of their interactions with individual customers. This information can be used to help businesses better understand which customers are most interested in their product, what their customers’ needs truly are, and which marketing efforts are working best for each customer segment. Once businesses better understand their customer-business interactions, they can make data-driven decisions to improve these interactions. In some cases, this data can even be used to make predictions about new customers.

Making predictions involves creating a mathematical or statistical model which learns from historical data to forecast future events. Being able to predict which customers will interact with your product allows businesses to prioritize their marketing efforts and marketing spend.

As an example, one of our clients is a lending company which keeps track of every customer which was both approved and not-approved after they’ve applied for funding (this company counts conversions as customers who were approved). In addition, the company also keeps track of each applicant’s credit score, industry, state, and annual sales information. Armed with this data, we leveraged statistical modeling techniques to create models that could predict the chances that new customers will be approved. In other words, using the model the company can now classify new customers as “fundable” or “not-fundable”. Why is this useful?

To see how the model could be used, suppose that the company will spend $100,000 over the next few months marketing to new customers, and that 40% of those new customers will not be approved for funding and 60% will be approved. These percentages are not known in advance because the company (obviously) cannot see into the future. This means that $100,000 x 40%=$40,000 will be wasted on non-fundable customers and $100,000 x 60%=$60,000 will be spent on customers who are funded. Alternatively, if the company had used the predictive model from the outset, they would have identified those non-fundable customers and specifically not spent money marketing to them. If the model was perfect, this means the company would have only spent $60,000 instead of $100,000 to acquire the same number of total conversions, thereby reducing their cost per conversion by 40%. In this example, the data collected and the predictive model saved the company $40,000 which can be used towards other marketing efforts or investments.

This is just one of many different applications of predictive marketing. In general, predictive modeling should be used to answer specific business questions such as: which markets should I decide to attack next? How should I adjust my budget over various channels to increase revenue? What products should I recommend to my existing customers? One important requirement for predictive modeling is to have high quality data. There are several ways to approach this:

1. First define your business goals and then decide what data is best to record.
2. First collect a bunch of data and then mine the data for insights.
3. Augment you existing data with 3rd party data sources.

Most people would probably say that option (1) is best, but it all depends on your own specific goals and limitations. As newer data-recording and data-storage solutions are created, the demand and utility of predictive marketing will continue to climb. From this perspective, marketing is destined to become an increasingly scientific field. So, we will have physicists, biologists, chemists, mathematicians, and marketicians. Marketicians? Maybe marketologists is a better name. Or not, time will tell.

To check a sample predictive report, click here.

43rd Annual Golf & Tennis Charity Classic

Cohen Children’s Medical Center has greatly benefited from the hard work of the members of the Children’s Medical Fund. On June 18, CMF hosted its 43rd Annual Golf & Tennis Charity Classic at Glen Oaks Club in Old Westbury. The event featured a friendly golf and Tennis tournament followed by a cocktail reception and dinner where there were live auction items and raffle prizes available for purchase to help support the children. During the dinner, a silent auction was held where several superheroes emerged to promote CMF’s new program: Heroes with Heart. Guests were able to bid on the Super Heroes, to send them to the Children’s Hospital. A total of $19,000+ was raised that night.

Linx partnered with CMF in creating this program to help facilitate some happiness for hospitalized children. This program is designed to bring popular superheroes to the bedsides of children to remind them that they’re not alone in their fight. The superheroes come into the hospital rooms with toys and activities to give them a sense of hope and joy during these difficult times.

All the proceeds generated from the golf outing helped fund The Children’s Medical Fund Center for Diagnostic Studies, located on the fourth floor of the new pavilion at Cohen’s. This pediatric diagnostic suite is a state of the art MRI and X-ray area designed specifically for children in the hospital. The NASA-themed suite features two MRI machines, a mock scanner that child life specialists use to ease children’s apprehension, and special goggles that allow children to watch movies during their examination.

For several years, Linx has partnered with CMF to aid in ongoing marketing efforts, including writing email blasts for their events and integrating other client companies’ marketing into CMF events. We also designed the front cover of the journals given out at the golf outing.

Please contact us if you’re looking for ways to boost the marketing of your company or business.

If you’d like to donate or volunteer with The Heroes with Heart program or are interested in learning about the charity, additional information can be found at Cmfny.org. 

Augmented Reality – How Can It Be Used to Enhance Your Brand?

Last week, at our weekly “lunch and learn” session, Linx discussed the topic of Augmented Reality and its increasing adoption for marketers.

Augmented Reality (AR)… You might have heard the term, but what is it and how can it be useful to your company?

To start, let’s clear up any questions around the difference between Augmented Reality, Virtual Reality, and even Mixed Reality.

A Quick Synopsis: 

Augmented Reality is when digital content is placed on top of the real world. An example of this was the wildly popular trending app, Pokemon Go, where users searched for Pokemon characters in real-life locations. Or, for a more common example, Snapchat and Facebook filters that place accessories on your face or give you animal ears in a photo.

Virtual Reality is a digital environment that is created that shuts out the real world. In this case, think of utilizing the Oculus Rift or the HTC Vive and being immersed into different worlds.

Finally, Mixed Reality is digital content that interacts with your real world and as of now, the king of Mixed Reality is Microsoft HoloLens.

These new technologies are bursting with opportunity and are projected to rapidly grow over the next few years. In fact, according to XXX, it is expected that by 2023, Augmented Reality will become a $60 billion dollar industry.

Think Ahead: Leveraging New Technologies for Marketing
Over the past year, Linx has been following the trend of the new technologies that are crossing-over with reality to create new opportunities for our clients to utilize augmented reality to enhance their brand and promote their products and services in new and unique ways.

While something like Augmented Reality might seem like a complicated and expensive undertaking, that is not necessarily the case. There are many simple ways for every business to create unique experiences for their customers utilizing the technology. While we round-tabled our thoughts at our “lunch and learn”, we discussed some basic ideas for how specific clients could create interactivity around their brand or showcase their products and services using Augmented Reality.

For our e-commerce clients, we talked about how we can easily allow their customers to try on clothing to see how they would look before making a purchase. For our food industry clients, we explored how customers can take a look inside the packaging and the food items by opening them up right in front of them. For a client who sells home decor and furniture, we discussed enabling their customers to see how the products would look in their home house – a new couch, a lighting fixture, and accent piece – by taking a 360 image of the room. For construction and development clients, we brainstormed how to let their customers see a finished building or home on the exact land or plot to make sure everything is designed to perfection and fits the vision of those creating it. There are endless opportunities to utilize this new technology, but those who find the creative ways to do so will ultimately triumph over those who don’t.

Our responsibility is to bring our knowledge of these emerging technologies to our clients to help them continue to adapt to the changing world. Ultimately, Linx is here to Think Ahead for our clients and our goal is to make your company stand out in every way possible.

For more information on how we can help you use Augmented, Virtual or Mixed Reality to improve your brand, get in touch!

Facebook’s New Advertising Policy Forces Companies to Improve Customer Service

Facebook’s New Advertising Policy Forces Companies to Improve Customer Service
Facebook has put a new policy in motion to fight against yet another form of advertising abuse in an effort to prevent “bad shopping experiences,” and to avoid consumer frustrations with the Facebook platform. Users will now be surveyed on their experience if, after clicking on a Facebook Ad, they purchase something. If a business continues to receive poor reviews, Facebook could potentially limit or even ban that company from advertising on their platform in the future.

What Does This Mean For Advertisers?
Well, some businesses may see this new policy as a negative, but in reality, this can be an opportunity for companies to improve their customer service and operations. Many organizations may think they are currently serving their customers well, from their perspective, but fail to really analyze their internal processes from their customers’ point of view. That’s why it’s so important that marketing extends from the first customer touchpoint through the entire customer journey and relationship with your brand.

Think Ahead: Marketing Beyond the Ad
At Linx, our Strategic Advisory services approach marketing in a holistic way that includes a deep-dive into every client’s operations and processes – the root of the customer experience. By analyzing and restructuring organizations for optimal marketing success, we are building the foundation for memorable and enjoyable brand experiences that lead to customer retention and brand loyalty. And, your operations and processes must change and evolve as your business grows, and as new and changing marketing trends, and customer needs, develop.

So, Will The New Policy Affect Your Brand Negatively Or Positively?
The answer is… it’s up to you! Companies who have adopted an agile culture in today’s ever-changing world are primed to continuously improve their customer experience and grow their business. These are the brands who are listening to and communicating with their customers, personalizing their experiences and engaging them in more than just their products or services. Companies that are not doing this are risking the retention of customers to those who are!

New Television Audience Data Can Help Marketers Fine-Tune Targeted Ads

Recent research has identified market trends regarding target audiences and the television shows they watch. This information can be leveraged by marketers to help determine where they should place digital campaign ads, while providing the opportunity for marketers to now target and engage with audiences they had not previously targeted.

Marketers can now evaluate data and see if there is a discrepancy between audience search demographics and who is actually tuning into specific television shows. Brands can take this data and fine-tune their targeting with television ads ensuring that they target consumers by advertising to specific interests. Conversely, television show producers will be able to use this information to convert audience that is ready for engagement into viewers.

Here is a sampling of the insights that initial research revealed:

• Home improvement shows tend to draw a 45 and over female audience with an income over $50k. The HGTV show Flip or Flop attracts a 45 and over female audience, with an income of $50-150k who have an interest in celebrity news, restaurants and home furnishings.
• Dramas attracted females primarily in the age range of 18-34. Specifically the NBC show This Is US attracted females ages 18-34, with an income over $100k who have an interested in television, face and body care and travel. Meanwhile the Fox show Empire attracted females, ages 18-34 who made less than$50k and had an interest in shopping, television, and face and body care.
• Late-night television attracts male viewers ages 18-44 with an average income of over $50k. Research confirms that Conan O’Brien’s show has an 18-44 male audience, with an income of $50k-150k, who have an interest in sports, colleges and television.
• Comedies are indexed to 18-34 year old viewers with less than $50k income yearly. Research indicates that The Big Bang Theory of CBS has an 18-24 and 55+ male and female audience, with an income of less than $50k and an interest in television, humor and physics. The ABC show Black-ish draws an primarily female, 18-34 audience who have an income of less than $50k, and an interest in television, face and body care and colleges.
• Crime shows attract more males than females, ages 18-44 with a higher income, typically over $100k. Research indicates that the CBS show NCIS has a male and female audience, ages 18-44, with an income over $100k, and an interest in travel, face and body care and colleges.
• Research indicates that reality television shows tend to attract an 18-34 year old, female audience with an income of less than $50k. The popular ABC show The Bachelor has a female audience ages 25-34 and 45-64 with an income of $100-150k, with an interest in television, celebrity news and restaurants.

Marketers that has access to this sort of research can see where discrepancies lie in initial demographics when placing ads and can adjust their marketing plans to place ads where they will be more likely to reach their target audience. These insights will subsequently help marketers create better content, design the ads to best sell their product and convert potential buyers into customers.

Marketers that has access to this sort of research can see where discrepancies lie in initial demographics when placing ads and can adjust their marketing plans to place ads where they will be more likely to reach their target audience. These insights will subsequently help marketers create better content, design the ads to best sell their product and convert potential buyers into customers.

Think Ahead™ 50 Years

Inspiration Appears in the Most Unusual Places

Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do with work at all?

Harvard psychologist Shelley H. Carson, author of “Your Creative Brain,” says that little distractions can actually be a good thing when it comes to creativity. She explains that interruptions and diversions can lead to a creative “incubation period.”

While visiting a client on a recent business trip to California, I experienced what Carson would describe as a creative “incubation period”. While walking through Golden Gate Park in San Francisco with my son, I began to notice artwork and other exhibits promoting the Summer of Love Experience in celebration of its 50th anniversary.

As I walked, I noticed street signs comparing 1967 to 2017. This caused me to pause and reflect back, thinking about the original Summer of Love and the changes the world has seen over the course of 50 years. As I continued to read the street signs I started to notice a trend – though the specific group, community or cause changed over the years, the root of each of these causes remained the same. Social justice, equality, health care, connectivity, personal identity – all of these causes are just as important today as they were 50 years ago – they’re just known by new name. Or from a marketing perspective – they’ve been rebranded.

Which upon reflection brought me back to where the company I founded, Linx, finds ourselves right now – in the middle of a rebranding of our own. We’re giving ourselves a facelift after 22 years in business, as the third generation of our family business begins to lead the company. Because of this and the timing of the Summer of Love experience, my creative incubation period shifted into hyper-drive. Re-branding your image forces you to really evaluate your brand and tests you to make sure you truly know what your company’s core values are and if they can stand the test of time.

During our rebranding our core values will remain the same as they have for the last 22 years. Some of our core values at Linx are:

• We are trusted advisors to our clients
• We adapt faster than the speed of change
• We are accountable to each other’s success and personal growth
• We simplify complexities to maximize communications
• Our financial and personal success are inextricably linked to the results we achieve for our clients

Think Ahead™

Companies with a strong foundation are the ones who last through generations because they recognize that while times change, the root of what your company stands for won’t. Before you even consider re-branding, the first thing you need to do is stop and evaluate your brand as it stands right now.

As I mentioned, the foundational elements of your brand should never change. Look at companies that have stood the test of time – Pepsi, Apple, Target and Burberry for example – and take note of the fact that their core messaging never changes.

For example, over the years Pepsi has acquired various additional brands, expanding their product line and changed their look – but their mission has remained the same. Pepsi purposed themselves to remain relevant with each upcoming generation with advertising campaigns that have evolved throughout the years – first with their Pepsi Generation campaign in 1963 followed by the sub-sequential “The Choice of the Next Generation” and “GenerationNext” campaigns.

A successful brand stands for something fundamental – this bedrock principle must show up at every turn and with every product and service offered. Without strong emotional connections your brand won’t have any traction. Successful brand positioning rejects following the masses and conformity and stands out from the crowd. It stays the same while simultaneously evolving with the changing cultural tide over time.

So how is this accomplished?

At Linx, we’ve been changing the way organizations see the world… and how the world sees them for the past 20 years. But today we’re simplifying our value by helping companies… “Think Ahead™ ”. We recognize that change is guaranteed, which means we need to help our clients stay ahead of it. Typically, a new technology or product is introduced and people are forced to waste valuable time playing catch up to learn how to optimize that change within their company. By default they follow a formula where change drives learning. We have discovered however, that learning must be done at a pace equal to or greater than the rate of change. In other words L≥C. This allows for faster adoption of change and accelerated growth opportunities.

50 Years from Now?

Back to Haight Ashbury. As we are processing through our own rebranding, encountering the Summer of Love Experience forced me to ask myself what the world was going to look like 50 years from now?

Surely social justice, equality, affordable health care, connectivity and personal identity would be just as relevant as it is today, but by what parameters? What challenges will we be facing regarding healthcare or social justice? Who or what will be the new hipster? Is it a word that we’ve even created yet? What about equality or civil rights? With the rise of AI technology, will we find ourselves petitioning for equal rights for them, or will it be for someone or something entirely different?

We may not know these answers yet, but I feel it is our responsibility to begin considering them. Many companies put their trust in us to recognize the upcoming shifts in the market and anticipate new trends before they happen. Which means as a strategic marketing agency – our team must be ready to usher in these changes.

What’s Your Take?

So we decided to ask the question. What will these signs say 50 years from now? We want to hear from the masses. So this summer in honor of the Summer of Love, we will be surveying people across the country asking them this very question.

Please participate in our survey… pass it around and share it and we’ll report back out on the top choices society envisions the world will look like in 2067.

The Future of Your Brand Starts Here

As you and your team begin to ponder how to ensure the relevance of your brand in the near and distant future, remember that the team that stays ahead of change is most able to help you see the future as it will most likely occur, giving you and your company new and significant grow strategies to meet the needs of your customers today… and tomorrow!

Take our survey here.

A Summer of Linx – Our Summer Interns are Hard at Work!

This summer we are pleased to welcome three new faces to our office. Duad, Miles and Zoe have joined our Linx team as a part of our summer internship program!

The interns will spend the summer months working with our marketing, production and design teams to help develop new campaigns and work on existing campaigns as well. Each intern has been placed within our existing teams, and already they are making impactful contributions to our projects. As they continue to work with our teams, they are gaining real-time, real-world experience, while being mentored by some of the industry’s best talent.

Our clients benefit from our internship program with the added value of having a fresh set of eyes looking at their projects from an outsider’s perspective. As with anything, a fresh outlook can often bring exciting, new insight to a project. Our interns bring with them their fresh viewpoints, skill-sets and at times, new technologies they are learning about in school. They keep us young and “hip” and help us take our clients even further than before. We are excited to see what they will bring to the table this summer!

The Future of Video Advertising

The future of video advertising is upon us, with the emergence of a shorter, more concise video format.

The Six Second Video is Upon Us.

Back in January at a six-second hackathon at Sundance hosted by Google, the new format of utilizing the six-second video in advertising has picked up. Both Fox and Facebook have announced their decision to get on board with this format and YouTube has seen brands begin to feature these mini clips calling them “bumper ads”.

Google recently tested over 300 bumper ads, with results indicating that 9 out of 10 drove a significant lift in ad recall and 61% raised brand awareness. These short ads are being used to drive upper-funnel goals like ad recall and awareness. This cost effective approach ensure you can reach your target audience and ensure your message is heard.

These ads can be shown on their own, or paired with a campaign to increase deliverable reach and frequency. Larger companies like Michelin are getting on board with the six-second ad, and testing this new format to measure its success.

Michelin is able to utilize this video format to continue their goal to reach younger demographics – chasing after the elusive Millennials and Generation Z age groups who are known for having shorter attention spans.

For marketers, the six-second ads forces brands to be more specific and focused, there’s no room for excess information and only the most important information. Stories are told in a successive format or through a series, driving customers to come back for more. Facebook also announced in June that they were going to work on their own six-second ad game during their second-quarter earnings call.

Overall, these ads are short on time, but not short on impact.

With technology constantly changing our team has to be ready to take on new challenges for our clients. We recognize that we have to be ahead of the curve, which is why we are always Thinking Ahead. At Linx, we know that learning must be done at a rate greater than or equal to change so when the market shifts and the six-second video emerges, we’re ready for it. We are driving our clients not only understand new marketing approaches like the six-second video, but work with them to utilize these approaches to make their brand thrive.

As we move into the fourth quarter of the year, it’s time to consider your marketing strategy for the coming year and what will be a part of it. Should your business incorporate the six-second video in your marketing plan? Is this format right for your business? These are questions we can help answer as you build your 2018 strategy. Give us a call today.