Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze on their own through third-party partners. Here at Linx, we are all about strategy, and this is a great move for Facebook.
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What the Proliferation of Fake News on Google and Facebook Means for Advertisers
Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on their advertising.
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Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable TV advertising.
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P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better
Messaging should always come first when marketing to customers. If the message isn’t right for your selected audience, you likely won’t receive the response you were hoping for. Linx has developed a brand new program to help our clients do just that. With LeadLinx, we help our clients create the perfect messages for each specific demographic.
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3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat
Millennials will soon be phased out as the target demographic for many industries to make room for the new kids in town, Generation Z. Brands will have to get creative to catch the focus of these digitally-reliant, advertising embracing, fad-chasing consumers. Predictive marketing is going to play a huge role in this transition phase and Linx is fully prepared to take on the challenge with our new marketing model.
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Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores
Retailers are constantly looking for innovative ways to get customers through their doors, and piggybacking off apps that consumers already use is becoming increasingly popular. Earlier this year Pokemon Go! users were encouraged to visit retailers conveniently disguised as Poke Stops, and this holiday season, retailers are calling upon Uber drivers to deliver customers to their doorstop, literally. This approach offers an entirely new way to develop leads without as much of the work that’s typically been involved in cold lead sourcing in the past. Like our LeadLinx platforms, finding innovative and fresh ways to target consumers is the only way to be efficient in today’s marketing environment.
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A Hyper-Targeted Audience Is Not Necessarily the Right Audience
How close is too close? Often times we think the more targeted our ads, the better the results. New research has found that is not the case anymore. Here at Linx, we have been reaching our audience not just by demographic identifiers, but with messaging that’s personal, in-context and highly relevant to their needs and emotions.
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Here's What Different Mobile Ad Formats Do to Your Brain
At Linx, we feel that a targeted approach is the best way to reach your goal demographic, not only efficiently, but effectively. Is it possible your ad is driving your customers away, or are you just overwhelming their brain? Take a look at how mobile consumers responded to different industry verticals in different formats in the areas of eye control, heart rate, electrodermal activity and attitudinal response. The findings might surprise you.
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9 Digital Marketing Stats From the Past Week That You Need to See
Always great to just look at the data and facts. This week is chock full of them. Even a few surprises.
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments and add real value to the experience!
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