A Hyper-Targeted Audience Is Not Necessarily the Right Audience
How close is too close? Often times we think the more targeted our ads, the better the results. New research has found that is not the case anymore. Here at Linx, we have been reaching our audience not just by demographic identifiers, but with messaging that’s personal, in-context and highly relevant to their needs and emotions.
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Here's What Different Mobile Ad Formats Do to Your Brain
At Linx, we feel that a targeted approach is the best way to reach your goal demographic, not only efficiently, but effectively. Is it possible your ad is driving your customers away, or are you just overwhelming their brain? Take a look at how mobile consumers responded to different industry verticals in different formats in the areas of eye control, heart rate, electrodermal activity and attitudinal response. The findings might surprise you.
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Why Only the 'Right' Customers Are Right
Wouldn’t it be great if all decisions were this easy? Linx is helping our customers find their best customer using predictive models to show intent and future purchases… Now it is easy to keep your best customers happy!
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Campbell Cleans Up Its Act With Wellness-Focused Soup Line
Campbell’s is late to the game as almost every other food manufacture has cleaned up their products with less salt and additives along with all natural ingredients. They are playing catch-up. Here is where market demand really is working!
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Seeing Stars with General Vision Services
Linx recently helped General Vision Services, the largest third party provider of vision plans in the northeast, implement a rating system in order to help users pick the top rated stores based on performance.
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M-Force 2016: A Vision of the Brand
At their first M-Force event in New York, Michael Smith was introduced as Chief Marketing Officer of Miratech.
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VJT Gets Involved with Tour de France
Linx created a promotional strategy for Bohemia based VJ Technologies recent mechanical doping testing product.
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IBM launches Watson powered ad effort: Can cognitive revamp advertising?
Buy Buy Buy… my dear Watson! Linx has been working with IBM Watson with some of our clients and this week IBM is rolling out a test program for advertisers that connect dynamic data (weather.com) and other behavioral attributes, to more accurately target and message prospects. While IBM is touting engagement over CPM and CPC, we’ll all be on the lookout for the real results.
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Will You Live to 100? Marketers Are Betting on It
Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!
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Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen
Just outstanding… Adobe pokes fun at sports, celebrity, lawyers and the tradition of a contract closing, all while delivering their innovative disruption with perfect clarity!
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