Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze on their own through third-party partners. Here at Linx, we are all about strategy, and this is a great move for Facebook.
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What the Proliferation of Fake News on Google and Facebook Means for Advertisers
Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on their advertising.
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Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves
Carnival is keeping up-to-date with the most innovative technology around. Their facial recognition technology aligns with an API offered by our client Essextec. Both are able to identify different subjects in a picture and categorize them into different buckets based on the set parameters. Welcome to the new age of photo technology.
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Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable TV advertising.
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7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing efforts through one marketing cloud platform, to help collect, analyze and utilize data to build meaningful segments.
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Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the ultimate customer experience in one place.
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The Definitive Guide to Marketing Clouds and How They Work
Linx has perfected the art of making digital marketing personal, thanks to the use of Marketo and working smarter in the marketing cloud. This infographic could help make it clear as to how a marketing cloud operates.
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Miratech Goes Global with Linx in their Suitcase
Linx introduced the global branding strategy for Miratech at their Boryspil International Airport in Kiev, Ukraine.
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Small Tweaks Create Sales Spikes After World Series
It’s amazing how such a small change can make a huge difference. See how Linx helped The Emblem Source make quick changes that resulted in out of the park sales.
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The Back End Business Behind Black Friday Sales
Getting ready for Black Friday and Cyber Monday takes a lot more work than mentally preparing yourself for the madness. Learn how Linx helped Lacrosse Unlimited ensure there’s no black out on their site this Black Friday.
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