Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.
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Time to Put Away These Common Big Data Misconceptions
Every marketer loves data, but action is needed to make it more useful and effective. If you just collect the data and don’t adapt your current campaigns and apply it to your future campaigns, it is a useless tool. Look out for Linx in 2017 as we introduce some new predictive marketing tools!
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Who’s That That’s Clicking On My Site? Find Out What Critical Information Is Hiding in Your Website Data.
It’s time for you to discover Linx’s new LeadDiscovery™… Our newest technology that turns your anonymous web visitors into known leads!
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AmeriCold Takes Form with Linx
Learn how Linx helped streamline AmeriCold’s customer on-boarding process by implementing an online intake form.
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Linx Supports VJE as They Launch Innovative New Products for 2017
VJE’s newest product launch program includes trade show, publication, and online outreach campaigns.
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Infographic: How Programmatic Is Getting a Major Boost This Holiday Season
We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than ever!
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The Year in Creativity: 20 Trends That Drove Some of 2016's Best Marketing
This year has been all about innovative thinking that led to some of the most interesting trends, themes, concepts and strategies marketing has ever seen. Did you use any of these trends in your marketing?
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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App
TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.
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Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers
If you’re thinking of filling a space that hasn’t been filled before, you probably shouldn’t. Although the key to marketing is standing out from the competition, sometimes standing too far out could make you too irrelevant to what the customer wants. At Linx, we help you differentiate yourself from the competition, but in a way that aligns to what all your customers want, and what the competition is doing.
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Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands
Facebook is ending 2016 off with a bang… actually a dud. With multiple misreporting and inflated metrics issues, Facebook might face an issue with fewer brands trusting their site for advertising.
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