What happens when you pull your brand out of branded content?
WHAT HAPPENS WHEN YOU PULL YOUR BRAND OUT OF BRANDED CONTENT?
SEPTEMBER 11, 2017ADVERTISING, BUSINESS, MARKETING, MEDIA, SOCIAL MEDIA, STRATEGY, UNCATEGORIZEDNO COMMENTS
If you pulled your brand out of your branded content what quality of content are you left with? A strong narrative with a solid story to tell, or a weak sales pitch that isn’t going to catch any potential customer’s attention?
As you ponder this question, take a look at some of your favorite ads and see what happens. For example, if you were to pull a brand name like Delta, Nike or Apple out of one of their latest ads, their content (should) still carry a strong narrative and tell a captivating story. Inserting their brand name into that content should then serve to strengthen that narrative, rather than take away from it. Branded content is increasingly more important because young audiences no longer want to be sold to; they want genuine ads and a reason to connect with your brand. This requires marketers to re-evaluate their approach when writing content.
Brands must learn how to resonate with their audiences in a new way, whether utilizing new video approaches (like the six-second video), social media, retargeting ads or emails – audiences need to make an emotional connection with brands before committing to them.
Your content matters, the intention behind your content matters, as does the story you tell and the voice you use. Being a storyteller requires marketers and brands to think ahead, looking to what consumers are looking for both now and what they will want. It requires your story to constantly stay ahead of the curve, learning how to utilize new technologies and leverage them with their marketing attempts. In this instance, when pulling you brand from your content is necessary to accurately sell a narrative you have to know how to tell the story through the written and visual content. Content is still king, but in today’s world it doesn’t always look the same.
The quality of your content measures the level of your success, which means you need to make sure your content can stand on it’s own two legs. We understand the power of good content and how impactful it is for converting customers.
Linx helps CMF launch new program; Heroes with Heart
Being hospitalized can be scary for anyone, but for a young child it can be traumatizing. That’s why the Children’s Medical Fund works tirelessly every day to bring a smile to the faces of these young patients and their families. Here at linx communications we are excited to launch a new program with our longtime client, Children’s Medical Fund to bring some a happiness and fun to children’s hospitals across Long Island.
The program, Heroes with Heart, is a very unique opportunity in which hospitalized children get to meet their favorite superheroes and have a well-deserved day of fun! These children deal with difficult circumstances every day, which is why we felt it was important to help put a smile on their faces and remind them that they’re not alone in their fight.
This August kicked off the first Heroes with Heart event at Cohen Children’s Medical Center and it was beyond successful. Six superheroes, including Spiderman, Iron Man and Wonder Woman visited Cohen Children’s Medical Center “Patient Party”, interacted with the kids and their families, partook in activities such as games and crafts, took pictures and brought carts full of super hero toys. The children, their parents and families could not stop smiling; they enjoyed every second of the event.
We were able to attend the kickoff event and watch Heroes With Hearts turn into a reality, which was an incredible experience. Being able to see the program in action and witness its success was more then we could have ever imagined.
The Heroes with Heart program would have not been achieved without the help of the generous sponsors that supported this amazing idea and helped make the kick-off event at Cohens Children’s Hospital extremely impacting and memorable. Rubie’s Costume Company donated six super hero costumes for our volunteers to wear as well as donating over 100 children’s costumes for the children to wear on Halloween, this left the children ecstatic. On the day of the event 1Motion Media helped capture all the smiles and fun had by all the children with video production. Overall, here at Linx we are extremely happy with the results the kick- off event. We look forwards to helping CMF launch Heroes with Heart in children’s hospitals across Long Island.
If you would love to learn more or are interesting in donating to Heroes with Heart program, donation options and additional information can be found at http://www.cmfny.org/introducing-heros-with-heart/.
Linx revamps newest client Creme Allure’s branding
Linx’s newest client, Crème Allure, a Gourmet Ice Cream and Ice Cream Gifts retailer, came to us in need of new marketing strategy that would help them accomplish their goals of growing their online business. When they came to us, their website and outreach materials did not accurately represent their brand and unique product offerings.
We started with the company’s branding and positioning to help them elevate their brand look and feel and elevate their brand positioning. With some upgrades to the logo and brand color scheme, we were able to take Crème Allure to the next level.
Next, we created what we call a “mood board” to help us outline the look, feel and inspiration that captures the essence of Crème Allure’s brand. This document then becomes the foundation for all artwork and creative production that we develop.
The next undertaking was the website. As part of the marketing plan Linx created for them, we completely renovated their website to emulate their friendly, bold, fun, and quirky brand persona. But it was more than just a design issue. After analyzing the current user behavior data and online store paths, we discovered that there weremajor flaws in the structure of the UX/UI (user experience/user interface). Like many of our strategies for e-commerce companies, we had to bring the customer to the center of our efforts to create a user-friendly online shopping experience. Part of this strategy included an interactive custom product builder that allows customers to build their own dessert platters and baskets on the website!
While the website is currently in development, we are now preparing our strategies for outreach programs to promote the new website and drive traffic and online sales. A big part of this approach will be social media advertising and promotional tie-ins that the company had not been executing before.
As we help grow the business our goals will lead to enabling Crème Allure to create new distribution channels, better engage with customers tobuild brand loyalty, gain new customers, and ultimately expand their business nationwide.
PR Play at the Tour de France
60 minutes recognized our client VJ Technologies contribution to stop mechanical doping at last year’s Tour de France.
(more…)
Sneak Peak of the New Linx Brand
Linx is rebranding our company to better reflect a new age of innovative solutions we bring to the marketplace… “Think Ahead!”
(more…)
YPO Global Leadership Conference
CEO of Linx, Michael Smith, was recognized for his 23 years of leadership and support at the Global Leadership Conference in Vancouver, B.C.
(more…)
Amazon Moves Further Onto Netflix's Turf With Low-Priced Streaming
Amazon, which has a long history of pricing lower than competitors in many markets, is going toe to toe with Netflix. Their plan to have a worldwide standalone video service, priced at a cheaper rate, could be a problem for Netflix.
(more…)
Five Things CMOs Want in 2017
At the end of every year, Linx devises a plan to see what we should implement for the upcoming year. Before your plan is finished for 2017, you might want to consider some of these ideas and strategies for your company.
(more…)
5 Transformative Creative Trends in 2017
Creativity is always driven by the technology that surrounds it. As we have all experienced in 2016, it has been packed with revolutionary technology that will help shape the creativity developed in 2017. The Linx team is excited to see what 2017 holds and what innovative and interesting creative will come about.
(more…)
Facebook Will Fact-Check Its News Feed and Shame Fake Posts With 'Disputed' Tag
Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
(more…)
