Why Companies Are Investing More In Becoming Partners Than Vendors
I love this article. This is why Linx took on Marketo to track the trust building process! Using content to build awareness and trust is the key to all marketing today; B2B and B2C alike. This simple story shows the truth behind the theory!
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6 PowerPoint Add-Ins for More Engaging Presentations
This article say more about what is wrong with Microsoft than what is cool about these add-ins. Why in the world would it take a third party to enhance a 20 year old product that needs some cool new tools? Shame on Microsoft… with new entrants like Prezi you would think they might wake up and build out their once industry leading presentation tool.
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How Kraft Used Psychology to Make Its Mac and Cheese Go Viral
So how do you turn societal trend into a marketing opportunity? Get rid of all the bad stuff in your product and don’t tell anyone they have been eating crap for the past 35 years! Kraft under pressure from the market, finally took out the food coloring and other preservatives in their Mac and Cheese (which actually has NO cheese in it still) and did not tell anyone for almost a year. Now they are telling the market what they have done…
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4 Digital Marketing Trends You Can't Afford to Ignore
Where does editorial begin and advertising end… not sure that can be answered today. These 4 trends clarify that digital strategy today encompass the need to be both at the same time. Content develop has become the mainstay of marketing on almost every front. That is why the need for products like Marketo continue to rise.
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Where Have All the Creatives Gone?
From Ad boot camp to tech camp? That is what we’re seeing with the talent in our business. Hey why not, we get exposed to thousands of businesses and business models. Learn from each experience and have so much to offer as the world of technology continues to permeate our lives. Heck, I’m even putting my toe in the water with an IBM Watson project that can “Change the World”
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Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says
China leads the world in a few things… digital ad spending is on top of that list. While the communists continue to control the content, it seems that the public can’t stop accessing it. This is very interesting, especially after a new law went into effect that prohibits, NON CHINESE companies from posting information on the internet… which is said to be a non-enforced law.
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FBI Warns Consumers Cars Can Be Hacked. Suddenly Security Is a Great 'Marketing Strategy'
Volvo has done if for years, and now the auto industry is finally catching up. As safety becomes the new pitch for cars and beyond… where will the safety of our identity, home access, information, etc. be in the world of marketing in the next few years. I predict on the top of the list!
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12 common mistakes with customer analytical models
This is a wonderful set of tools to ensure you are modeling your data properly. At Linx we continually adapt our models as we learn new demographic and behavioral data sets to test the new models against actual performance metrics. Use these all wisely!
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Why Google AMP Is So Much Faster in Three Dramatic Charts
Speed and user experience continue to be affected by the layers of technology placed over our core programs to feed, measure and adjust ad placements and content in real-time. This is a great example of how to speed plays out in multiple technologies.
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NBCUniversal Will Start Selling TV Advertising Programmatically This Fall
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
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