Vineyards Outreach Program
As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.
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Social Media and the Marketer’s Monkey Sphere
While this article put humankind on the same level as our primate brethren… it actually make some great points about our behaviors as define through the eye of a leading anthropologist.
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Surprise! You’re Overlooking Prospects on LinkedIn
In our B2B marketing program we are finding LinkedIn one of the most effective tools in our arsenal. With lead acquisition costs of less than $10 a lead! This article defines some of the challenges and what to look out for with their targeting and Sales Navigator platform.
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Boost Your Odds at Google’s Snippet Box
As Google algorithms keeps changing more opportunity abounds for marketers… take the move to Google’s new snippets box… you can now structure your SEO into the framework of the new search feature to get on top of the page!
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Saved by the Max Sells Out With No Real Marketing
This article shows exactly how the traditional advertising model in DEAD! Strategy is the key to success and using each vehicle properly and consistently is what works today!
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ANA's K2 Report: Evidence of 'Pervasive' Agency Rebate Collection
This article likens the industry to a group of thugs ready to shake down anyone they can… shame on the big guys… who are taking more than they state and not giving the value back to their clients. Hopefully, the upcoming millennials have more integrity to bring to their leaders!
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8 Intriguing Digital Marketing Stats From This Week
Here are some intriguing and cool data about our digital world. Looking at the use of Beacon technology to drive up response rates… dramatically. To Ad Blocking adoption and Instagram versus Twitter!
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Publisher Reach on Facebook Is Down 42%
This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
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1 Deadly, False Assumption About LinkedIn Social Selling
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
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What Does Personalization Mean to You?
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
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